Política de Privacidad
Echo Hotels (hereinafter: "the Company") respects the privacy of its guests and the users of its websites, and operates in accordance with and subject to Israeli law.
In this policy (hereinafter: "Privacy Policy" and/or "the Policy"), we describe how we, in our capacity as data controllers, collect and process your personal information when you visit the website or use any of our services.
In this Privacy Policy, "personal information" means any information that enables your identification with reasonable effort, such as your name, booking details, online internet identifier (e.g., your IP address), your preferences, etc.
You are not obligated to provide us with information, but some information is required for engagement, service provision, website use, and contacting us. If you choose not to share certain information, you may not be able to enjoy some of the requested services. Providing details or continuing to use the services or website constitutes consent to this Privacy Policy.
We may update the Privacy Policy from time to time (for example, to reflect changes in the applicable legal framework or changes in our policy), and therefore it is your responsibility to check whether any changes have been made to the Privacy Policy. In the event of a material change to this Policy, we will post a notice on the website and/or through other communication channels, in accordance with the law.
What Personal Information We Process
When you visit and use our website or services, or contact us through various means, we collect and process certain personal information in order to provide access to the website and its features, to give you support, to provide you with the services you request, or for marketing and data analysis purposes.
The type of personal information we collect and process depends on the context of your interaction with us and with the website. Depending on the circumstances, we may collect the following categories of personal information:
a. Information entered by the user during the booking or contact process, such as first name, last name, phone number, ID number, email address, age, citizenship, country, etc., as well as recordings of calls and content of inquiries;
b. Booking and payment details;
c. Preferences regarding your hotel stay (e.g., stay dates, special requests);
d. Information collected through Cookies, such as settings, preferences, login times, duration of browsing on the website or a specific page, and actions performed;
e. "Technical" information, such as IP address, internet provider, device information and location, and the browser User Agent;
f. Information received from third parties such as travel agencies, booking sites, or business partners;
g. Images, video, audio, and data collected from security cameras at the hotels, phone calls, and/or other technological means.
In addition, the Company may collect and process statistical and aggregated data. It is clarified that non-personal information is not subject to this Policy and the Company may use it without restriction.
If the user provides us with personal information relating to third parties, the user must obtain their consent, and the responsibility in this matter rests solely with the user.
Use of Artificial Intelligence and Automated Processing
The Company uses automated systems based on artificial intelligence (AI) and machine learning (ML) (hereinafter: "the System") for the purpose of operating the website, responding to inquiries, improving user experience, analyzing website activity, customizing content, services and marketing offers, and for managing the Company's internal systems.
In this context, personal information provided by the user, including contact details, preferences, website usage data, and inquiry content, may be processed for the purpose of analyzing characteristics, user classification, personalization, marketing, and advertising. The system operated on the website is embedded and provided by an external technology provider.
It is hereby clarified that the use of the automated system constitutes the user's consent to the transfer and processing of their personal information by the Company and/or the provider, for the purpose of operating the system, providing and improving the services, all in accordance with this Privacy Policy.
Why and How We Process Personal Information
We process your personal information, subject to the law, for the following purposes:
- To fulfill bookings and purchases made by you, perform actions on your instruction, and provide support;
- To comply with legal obligations and requirements to which we are subject;
- To ensure efficient and secure operation of the website, and for fraud detection and prevention;
- To promote our legitimate business interests, including targeted advertising, marketing and data analysis, and to protect our vital interests and those of other parties;
- To improve our services, including through satisfaction surveys, updates, and data analysis;
- To respond to your various requests;
- To send SMS messages, newsletters, marketing and advertising materials of a commercial nature, provided you have given your consent (where required);
- For documentation of actions performed as part of bookings, visits, and use of services, including information collected by security cameras, phone calls, chats, online forms, and other data collection sources;
- When you have provided your consent to the processing of your personal information.
Recipients of Personal Information
Information is transferred to third parties subject to your consent and as described in this Privacy Policy in accordance with the law, including in the following cases:
We share information among Echo Hotels properties for the purposes set out in this Policy and subject to the security and protection measures detailed herein.
We also engage in collaborations with external parties that provide us with certain services, such as IT services and administration systems, data hosting services, marketing communication services, and payment processing services. In addition, the website uses third-party technologies, such as TikTok, Facebook (Meta), Google Ads, Google Analytics, etc., for the purpose of data collection, user analysis, remarketing, targeting advertisements and marketing content. It is clarified that information is also collected by those third parties directly and through links of those third parties, and in such cases the privacy policy of those third parties applies and its use is not our responsibility.
Where necessary, we may share personal information with law enforcement authorities, governmental authorities, competent independent regulatory/supervisory authorities, competent courts and other legal authorities, external advisors, including lawyers, legal consultants, accountants, and insurance professionals providing relevant services to us. In the case of a merger or acquisition or financing, subject to applicable law, your personal information may be disclosed to the third parties involved.
Information Security
We implement appropriate organizational and technological measures, in accordance with the requirements of the Privacy Protection Law, 5741-1981, the Privacy Protection Regulations (Data Security), 5777-2017, and accepted professional standards, for the purpose of protecting personal information and preventing unauthorized access to personal information. In this regard, we limit access to personal information only to those who: (1) require access to such information for the performance of obligations; (2) meet the requirements for managing and accessing personal information; (3) have signed appropriate confidentiality and data protection agreements in accordance with the law.
Our information systems are protected by measures that include, among others: access controls and permissions based on role and responsibility; encryption of information during transmission and where required during storage; use of firewalls and intrusion prevention systems; monitoring and detection of anomalous activity; regular backup and recovery; and maintenance of a secure server environment. We also conduct periodic security audits and update our protective measures from time to time.
Despite all measures taken, we (nor any other party) cannot guarantee absolute protection of information. However, we are committed to acting immediately and reasonably to remedy any deficiency or security incident discovered, and to report security incidents requiring reporting under the law.
Retention Period
Your personal information processed for the purposes mentioned above will be retained as long as necessary to fulfill the purposes for which we collected the personal information. Thereafter, we will delete your personal information, subject to the provisions of the law.
Cookies
When using the website and other digital systems of the Company, personal and technical-digital information is collected, among other things through Cookies and other tracking technologies, for the purpose of operating the systems, improving user experience, customizing services, marketing, and collecting statistical data.
What are Cookies? Cookies are small text files sent to your browser when you visit a website or online system and stored on your device. Some cookies are required for proper and secure functioning of the systems, and some are used for analyzing usage patterns, content customization, marketing and advertising, and service improvement.
Types of cookies the Company may use include:
a. Essential cookies: required for system operation and basic usage capabilities (such as logging into a secure account).
b. Functional cookies: used to save user settings and preferences (such as language, time zone).
c. Analytics and performance cookies (e.g., Google Analytics): for collecting statistical information about usage of the website and digital systems, for analysis and service improvement.
d. Marketing or third-party cookies (e.g., Facebook (Meta), TikTok, etc.): used to customize advertisements, content, and marketing according to your preferences and browser settings.
Information collected includes, among others: IP address, browser type, operating system, location area, device information, duration of stay, and pages viewed or opened. You can change your browser or device settings to delete or block some or all cookies. However, blocking essential cookies may cause the website or some services not to function properly.
Your Rights
In accordance with the law and subject to its provisions, you have the right to view, correct, or delete personal information about you, or to request removal from mailing lists. To exercise these rights, you can contact us by phone at +972 52-455-1235 or by email at info@echo-hotels.co.il. In your inquiry, please provide the required details, including identification details and the reasons for the request.
It is clarified that these rights cannot be exercised in violation of the Company's and its employees' rights or proprietary rights of third parties. In cases of SMS messages, newsletters, marketing and advertising materials of a commercial or promotional nature, you may unsubscribe at any time by clicking the "Unsubscribe" link in the message body or by sending an "Unsubscribe" message to info@echo-hotels.co.il.
How to Contact Us
In accordance with the provisions of the Privacy Protection Law and Company policy, you may contact us on any matter relating to information privacy via email at info@echo-hotels.co.il or by phone at +972 52-455-1235, and we will respond to your inquiries in accordance with the provisions of the law and as soon as possible.
